Logo Redesign and Website Development
Introduction:
The African Paradiplomacy Network (APN) is a vital organization studying the internationalization of African subnational governments (cities, regions, etc.). However, their work on this complex topic risked alienating a broader audience interested in African development, global cities, or international relations. I had the responsibility to communicatie the network's resources and purpose with simplified and appealing visual storytelling to attract a broader audience.
The Task:
The challenge was to create a visually appealing identity for APN. This project was in 4 stagea
Logo redesign
Website Overhaul
YouTube Channel Management
Social Media Management
making them visually appealing and easily understandable for a lay audience. This would increase website traffic, engagement, and ultimately, awareness of the APN's crucial work.
APN Before
The Solutions:
Brand Identity Refresh: A brand refresh ensured the APN's visual identity aligned with its goals. This involved creating a modern and approachable logo, color scheme, and overall visual language.
Content Revamp: Website content was rewritten to be clear, concise, and engaging. Jargon was minimized, and complex topics were broken down into easily digestible pieces.
Visual Storytelling: High-quality visuals like infographics, photographs, and short explainer videos were incorporated to enhance understanding and user experience.
SEO Optimization: Strategic use of keywords and meta descriptions aimed to improve the website's ranking in search engine results for relevant terms.
User-Friendly Interface: The website was restructured for intuitive navigation, allowing users to easily find the information they seek.
APN After
By simplifying the APN's brand identity and website content, the project aimed to make this critical area of research more accessible and engaging for a broader audience. The use of clear language, compelling visuals, and a user-friendly website experience can significantly increase the APN's reach and impact.
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