Ride hailing co-ownership Campaign
Client: Abode
Project: Ride hailing co-ownership Campaign
Role: Content Strategy, Graphic Design, Motion Design
The popular opinion on growing wealth is to invest in appreciating assets, as good as this sounds the entry capital becomes a barrier to the low and mid-income class which further discourages people in this category from going after their dream of growing rich.
Abode is a fractional asset ownership platform that allows different people in different income class to co-own appreciating assets for investment sake. The Big questions how do we encourage people who fall into this asset class to invest in this?
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